The baby industry is hot. 11,000 babies are born everyday in the US alone. Marketing to moms has become a great industry. Nowadays fathers are also very involved in raising their kids so, the industry is growing fast. One of the types of products that has taken off in the baby industry are the diaper bags. They have rapidly become a fahion statement and numerous brands have made it to the market recently. Some of the bags sell for as much as $300 and $400. There are even brands targeting fathers alone. With parents living a much more active live today, the features that a good diaper bag offers make parenting easier. Definitely, diaper bags are here to stay.