There was an article recently in our local paper talking about a “green” wedding. Everything from the bride’s use of natural fabrics like silk or cotton to the biodegradable invitations was earth friendly. It did not say that these were “flower children” trying to save the environment, but responsible locals who want to make a loud statement. They had obviously thoroughly researched the “green” theme. There seems to be more and more of a call for PR for green fashion and other arenas. Companies are also making loud PR statements with their PR that plays up their role in saving the environment.