To get a person to go to a site than others, it needs to be very visible. Providing ads that could direct potential consumers and costumers to their site would allow them to have an increase in traffic as well as sales. Yahoo provides a service that can put a site or company’s ad in their sites that can be shown when certain keywords are inputted. Search engine optimization or SEO is the only way in which you would be able to generate traffic from the search engines. This has become highly competitive but a targeted top ranking is well worth the effort spent.